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Yohji Yamamoto Flagship Store

2007, Antwerp (BE)

To write about the Yamamoto Boutique feels nearly impossible. To rationalize a mental process and to colour it with communication seems to be obsolete. It was an intense project on the border of the thinkable.

I went to Paris with a photograph of an empty model. They liked it a lot. Even today, if I look to a picture of the shop, I can’t see design. I see the work of Mr. Yamamoto. ‘When people start trying on the clothes that is when clothing starts it life. History is only meaningful in such a community interflowing clothing and people’, he says.

Maybe architecture is similar to this. Maybe it is impossible to make a picture of sound. Maybe a picture doesn’t give light. Maybe you can’t touch its tactility nor inhale its smell. Maybe you can’t feel its density.*

Maybe you aren’t there.

That’s what I wanted to do. To create a space with human presence that provide movement and time. I provide light, the clothes provide shadow, between the noise of the city and silence, between the sky and floor, between yourself and Yamamoto’s clothes.

*Snow-white only changes because of density and reflection.

 

Photographs by Kristien Daem and Elisabeth Broekaert

2007, Antwerp (BE)

To write about the Yamamoto Boutique feels nearly impossible. To rationalize a mental process and to colour it with communication seems to be obsolete. It was an intense project on the border of the thinkable.

I went to Paris with a photograph of an empty model. They liked it a lot. Even today, if I look to a picture of the shop, I can’t see design. I see the work of Mr. Yamamoto. ‘When people start trying on the clothes that is when clothing starts it life. History is only meaningful in such a community interflowing clothing and people’, he says.

Maybe architecture is similar to this. Maybe it is impossible to make a picture of sound. Maybe a picture doesn’t give light. Maybe you can’t touch its tactility nor inhale its smell. Maybe you can’t feel its density.*

Maybe you aren’t there.

That’s what I wanted to do. To create a space with human presence that provide movement and time. I provide light, the clothes provide shadow, between the noise of the city and silence, between the sky and floor, between yourself and Yamamoto’s clothes.

*Snow-white only changes because of density and reflection.

 

Photographs by Kristien Daem and Elisabeth Broekaert
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